Fabio Sergio is the Creative Director in the frog Milan studio, bringing over a decade of hands-on experience in wrapping business scenarios around people’s needs, desires and dreams. As a design and user experience strategist, he is happiest where design, technology and (social) connectivity intersect. He believes that questions are often longerlasting than answers, and that empathy and curiosity are essential ingredients to create innovative and meaningful solutions that foster change. Fabio’s passion for anything mobile stems from his experience at 3 Italy, where he was responsible for the user interface and industrial design of mobile handsets and accessories, and where he worked extensively on value-added mobile services. His previous responsibilities as a User Experience Lead at Razorfish and Interaction Designer at Whirlpool helped establish his deep expertise across several product and service domains. During his tenure at frog, Fabio has played a key role in leading both tactical and strategic innovation programs for clients such as Vodafone, HP, BBC, Telecom Italia and J&J’s Lifescan. He is a visiting professor at the Politecnico di Milano and Domus Academy and was an Associate Professor of Interaction Design at Interaction Design Institute Ivrea. An experienced lecturer, he has had the pleasure of speaking at such venues as LIFT, PMN’s Mobile User Experience, Business to Buttons, Design Engaged, Media Futures and Frontiers of Interaction.