Based in Milan, Italy, he currently leads the Interaction Design discipline in the local frog studio, working on projects that require strategic thinking, thorough analysis and groundbreaking user experiences. He has extensive experience in designing complex multichannel service ecosystems in a variety of industries, including entertainment, e-commerce, wellness, healthcare and online gambling.
Prior to joining frog, he ran his own design firm – YUD – and helped start-ups making an impact on the market by turning great ideas into successful products though design thinking.